Advertising: Persuasive techniques
Advertising: Persuasive techniques blog task Create a new blog post called 'Advertising: Persuasive techniques'. Read ‘Marketing Marmite in the Postmodern age’ in MM54 (p62). You'll find our Media Magazine archive here . Answer the following questions on your blog: 1) What does John Berger suggest about advertising in ‘Ways of Seeing’? John Berger suggests that 'all publicity works on anxiety' referring to the idea that advertising attempts to make us dissatisfied making audiences more inclined to purchase their product. 2) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? Psychologists state that we either refer knowingly or subconsciously to the lifestyles represented to us as we find them interesting to which we then begin to imagine ourselves living this idealistic life, forcing us to behave in a different manner than we usually would. 3) How was Marmite discovered? The product that was to become