Media Blog 1 Mr Halsey

'That Boss Life' close textual analysis Use your notes from class to write about the connotations and representations created by the following technical and audio codes. Write at least a paragraph on each: 1) Narrative & genre: narrative theory and sub-genre The narrative in this advert is that by using the Maybelline mascara you will instantly become somewhat of a celebrity living the ideal life that many people wish to, wearing expensive outfits and going on expensive holidays. An enigma scene in this advert is the golden briefcase as at the start the camera constantly focuses on it making it the main thing the viewer is looking at, forcing us to wonder what is actually in it until the camera finally pans into it and it is a bunch of golden mascaras. 2) Cinematography: camera shots and movement There are various camera shots used in this advert, one of which is a close up. This shot type is used to exaggerate the product being promoted as much as possible in order to...

1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? According to Adage advertising agencies during the 1960s didn't need to rely on market research and instead used more creative instinct in their campaigns. The Score advert reflects this change as it focuses on gender roles and sexuality as it mentions how women were seen as sexualised in the 1960s. 2) What representations of women were found in post-war British advertising campaigns? The post war UK advertising representations were that a womens only place was in their household although in WW2 posters told women that their place was on farms and factories taking up mens places while they were away fighting. 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? The man is seen holding a gun in the advert which could be perceived as a phallic symbol. The setting is also important as it is set in ...

1) Advertising: Introduction - narrative in advertising 2) Advertising: persuasive techniques 3) Advertising: the representation of women in advertising 4) Advertising: Score case study and wider reading 5) Advertising: Maybelline case study and wider reading 6)  Advertising: Gauntlett - Media, Gender and Identity reading and questions

Research Create a blogpost called ' Magazine practical task research ' and complete the following tasks: 1) Use your lesson notes on magazine genres and conventions to view a range of potential magazine covers.  Create a shortlist of  three  potential magazines and embed an example front cover from each one. 2) Select your chosen magazine to create a new edition for and explain the thinking behind your choice. I am going to be using the GQ cover as it focuses on a rising African American actor Michael B Jordan and his rise in the industry and his popularity growing even more since starring in the worldwide blockbuster Black Panther. It also represents an idea I came up with to use for my own magazine. 3) Find  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines presented? You need to become an expert in the...

1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid 1990s advertising has increasingly employed images in which the gender and sexual orientation of the subject(s) are markedly ambiguous. There are also a growing number of homosexual images. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Women were constantly objectified in magazines and were presented to be submissive to all men. The clothing they wore was also always revealing giving a sexual appeal to the male gaze. 3) How did the increasing influence of clothes and make-up change representations of women in advertising? The increasing influence of clothing and make up created the representation of women being decorative objects made to satisfy men with their features. The use of make up is use of men trying to make women become their ideal image of what a woman should look like to for their own personal satisfaction. 4) Which theorist came up with the i...

Advertising: Persuasive techniques blog task Create a new blog post called 'Advertising: Persuasive techniques'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll find  our Media Magazine archive here . Answer the following questions on your blog: 1) What does John Berger suggest about advertising in ‘Ways of Seeing’? John Berger suggests that 'all publicity works on anxiety' referring to the idea that advertising attempts to make us dissatisfied making audiences more inclined to purchase their product. 2) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? Psychologists state that we either refer knowingly or subconsciously to the lifestyles represented to us as we find them interesting to which we then begin to imagine ourselves living this idealistic life, forcing us to behave in a different manner than we usually would. 3) How was Marmite discovered? The product that was to become...

Narrative in advertising: blog task Nike has received critical acclaim for its February 2018 advert ‘Nothing beats a Londoner’. Embed the advert in your blog and answer the following questions:     1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. There is evidence of Barthes action and enigma codes. These enigma codes are created through the different characters showing the difficulties they are facing, for example at the start of the advert a boy complains, 'I've got to run 2 miles, just to make it to training'. This causes the audience to question whether he will be able to make it to training on time along with the action code of him running. Another action code is when the girl  is shown running from people chasing her on bikes through Peckham.  Strauss' theory of Binary Oppositions is also shown in this advert conveying the diversity of London. For ...