Psychographics
YOUNG AND RUBICAM: PSYCHOGRAPHICS
Structure
Who you are working with: Samie Miah, Dalia Kerim and Zayna Malik
The psychographic group you are researching: The Strugglers
Introduce your example couple that represents your group:
John Smith, Eva Smith
Where they work/study:
Structure
Who you are working with: Samie Miah, Dalia Kerim and Zayna Malik
The psychographic group you are researching: The Strugglers
Introduce your example couple that represents your group:
John Smith, Eva Smith
Where they work/study:
- Working class job- Teacher
What they do in their spare time:
- Alcoholic
- Consumes a lot of junk food
- spends their time watching Tv on their sofa
Media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
Newspaper- The Sun
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
Tv Programmes- Eastenders
Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
Technology
- Mobile phone- Iphone 6
- Social media- Facebook
- Basic computer- DELL
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