Media Blog 1 Mr Halsey

Narrative in advertising: blog task Nike has received critical acclaim for its February 2018 advert ‘Nothing beats a Londoner’. Embed the advert in your blog and answer the following questions:     1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. There is evidence of Barthes action and enigma codes. These enigma codes are created through the different characters showing the difficulties they are facing, for example at the start of the advert a boy complains, 'I've got to run 2 miles, just to make it to training'. This causes the audience to question whether he will be able to make it to training on time along with the action code of him running. Another action code is when the girl  is shown running from people chasing her on bikes through Peckham.  Strauss' theory of Binary Oppositions is also shown in this advert conveying the diversity of London. For exa

1) Introduction to Media: 10 questions 2)  Media consumption audit 3)  Language: Reading an image - advert analyses 4)  Reception theory 5)  Semiotics: icons, indexes and symbols 6)  Genre: Factsheets and genre study questions 7)  Narrative: Factsheet questions 8)  Audience: classification - psychographics presentation notes 9)  October assessment learner response 10)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11)  Audience theory 2 - Bandura and Cohen - moral panic 12)  Audience theory: Media Effects factsheet 13)  Industries: Ownership and Control 14)  Industries: Hesmondhalgh - The Cultural Industries 15)  Industries: Public Service Broadcasting 16)  Industries: Regulation 17)  Industries: Brand Values and Lines of Appeal 18)  Representation: Introduction - Taken trailer analysis 19)  Representation: Theory - MM article and application of theory 20)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article   21)  Representation

Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. This article features an analysis of the dystopian representation in the capitalist society in the film, The Hunger Games Mockingjay 2) What view of capitalist ideology is presented in the Hunger Games films? In the film the ruling class keep the lower classed under strict control by using Peacekeepers which are essentially armies being sent to different districts to keep them in order and will severely punish those who fall out of line. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? The films suggest the world is facing dictatorship by a man who only cares about his own leadership rather than those who live in his country. Page 48:  They Live  - Understanding Ideology 1) Read the article and summarise it in one sentence. Ideologies are ideas of how things are meant to be, how people are meant to b

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Who are you When studying the media it soon becomes apparent that the representation of cultural values, the construction of role models and the way the media informs us about lifestyle have an influence on who we want to be seen as, who we actually are and who we want to be. I think therefore I am Our identity would be based around aspects of our lives that are constructed from the outside of ourselves: class, gender, religion and predetermined roles that were part of the accident of the family we were born into. From citizen to consumer Successful advertisers identify how people feel about themselves and use this to sell them what they should want to have. The rise of the individual  The idea of individualism lead to people defining themselves as individuals and wanting to express their uniqueness. Branding and Lifestyle Advertisers will purposely sell pe

1) What are the two texts the article focuses on? Pan Am and Beyonce's music video for 'Why dont you love me' 2) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Laura Mulvey's seminal article Visual Pleasure and Narrative Cinema argue that mainstream Hollywood films subject female characters to the male gaze of the camera which objectifies their bodies. For Beyonces music video the male gaze is shown through the highly sexualised outfits allowing Beyonce to be objectified and sexualised, bringing in the male gaze. For Pam Am the stewardesses are presented to look attractive for the men viewing which is once again male gaze. 3) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? These two texts reinforce the idea that there is definitely still a need for feminism as they both show how women are still being objectified further reinforcing how women are inferior to men and

1) Why did Laura Bates start the Everyday Sexism project?  The Everyday Sexism Project is a site founded on the 16th April 2012 by Laura bates, her aim was to document examples of sexism from all around the world. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? 3) Why was new technology essential to the success of the Everyday Sexism project? 4) Will there be a point in the future when the Everyday Sexism project is not required? What is YOUR view on the future of feminism? Media Magazine: The fourth wave? Read the article: The Fourth Wave? Feminism in the Digital Age in MM55 (p64). You'll find the article  in our Media Magazine archive here . 1) Summarise the questions in the first two sub-headings: What is networked feminism? Why is it a problem? Networked feminism aims to tackle social equality issues found both on and using modern technology, thousands of campaigns, blogs and hashtags have be

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW-You make some good points in places and offer appropriate terminology and theory in Q1 and Q3. Now you need to add depth and sophistication to access the higher levels.  EBI-Exam technique is a factor: look at the number of marks! You've written more from Q1 (6 marks) than Q3 (20 marks). It's vital that you manage exam timing to spend longer on the high-mark questions.  -Revise cross-media regulation + PSB -Q3 needs to explore both sides of the argument and be more sophisticated... is the media really to blame for school shootings 2) Read the  mark scheme for this assessment  carefully. Identify at least one potential point that you missed out on for each question in the assessment. On question 1 I missed out on mentioning Synergy and talking about how synergy allows companies to maximise profit from brand by branching out into other platforms,

1) What examples of  binary opposition  can you suggest from watching this clip? Rich + Poor Nationalist + Globalist Young + Old Capitalist + Socialist  Working class + Middle/Upper class Audience + Panel 2) What  ideologies  are on display in this clip? An ideology displayed in this clip is that immigration is the central issue relating to the UK's economic problems and Nigel Farage believes that immigration is the reason for overpopulation as well as employment. Another ideology in this clip is the working class who are said to be less educated. Ideology and your own choice of clip Now do the same activity for a clip of your choice. Embed the YouTube video in your blog and answer the questions in detail: 1) What examples of  binary opposition  can you suggest from watching your clip? Rich + Poor  Safety + Violence  Black + White Upper class + Lower class 2) What  ideologies  are on display in your clip? This music video shows the violent contradicti