Media Blog 1 Mr Halsey

Go to our Media Factsheet archive on the Media Shared drive and open  Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? Gilroy states 'racial difference and racial identities are caused by historical conflicts that have brought different groups into opposition.  2) What does Gilroy suggest regarding the causes and history of racism? racial categories are caused by human interactions and as such those categories are subject to change. Around the world structures of political and social life have been constructed under race thinking. As Gilroy sees race as a result of racism, the fact that these aspects of society are based upon race thinking is problematic, and as such there is scope to evaluate the equality of representations and identities...

Industry: Condé Nast 1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year? Conde Nast produces many of the world's best known  magazine  brands, including Vogue, Glamour, Gentleman's Quarterly, Architectural Digest, Wired, House & Garden,  Condé Nast  Traveller, Tatler and Vanity Fair. 2) What are Teen Vogue’s main sources of income? Teen Vogues main source of income is derived from selling online advertising space 3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams? They are taking in the idea of digital convergence, therefore they are continuously moving their content online, across different platforms. An example of this would be YouTube as they are now able to gain revenue from their channel too. 4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry? Sponsored conte...

Audience 1) Analyse the  Conde Nast media pack for Teen Vogue . What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures? 'We aim to educate, enlighten and empower our audience to create a more inclusive environment'. This tells us that Ten Vogue are trying to aim for a young target audience and that they want to focus on shedding a bigger light on under-represented griups, giving them a larger voice. 2) What is the target audience for Teen Vogue? Use the media pack to pick out key aspects of the audience demographics. Also, consider the psychographic groups that would be attracted to Teen Vogue: make specific reference to the website design or certain articles to support your points regarding this. Their target audience is 63% Generation Z/Millennials. Their total audience reach is 18.5million as week as $11B being spend on fashion & beauty and they are #1 in reaching influential activists. Across all platform...

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential) Total-23 marks = C WWW- Q1+2 are bascially perfect so the challenge here is timing and exam technique. You can improve this through revision, practise = planning. EBI - Question focus: Q2 'How useful'  -Q3 just not enough for 25 marks but what is there is decent 2) Focusing on the BBC  Life Hacks  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. The use of a qualified doctor, Dr Radha Modgil, gives the advice authority and is in  keeping with the BBC’s place as a trusted public service broadcaster. Life Hacks offers educational content by addressing issues listeners may not know much  about such as sexual health Life Hacks informs Radio 1 listeners about topics and issues they may be experienc...

Read this  Guardian feature from 2017 on Teen Vogue  and answer the following questions. 1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting? It was Lauren Duca's 'Trump is gaslighting America 2) When was the original Teen Vogue magazine launched and what was its original content? The original Teen Vogue was launched in 2004 as a little sister to US Vogue, having an original focus on the standard cocktail of fashion must-haves and celebrity worship. 3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015? They engineered a shift as they mad an August 2015 issue which featured 3 unknown black models on the cover, seemingly breaking all the rules as having no Caucasian faces on the cover is a commercial risk and you should also have a famous person. 4) How many stories are published on Teen Vogue a day? What topics do they cover? The morning stories which the team publishes ...