Media Blog 1 Mr Halsey

Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to  our Media Magazine archive  to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies? When we see a person, place, object or idea being represented in a media text, it has in some way been mediated by the very act of representation. A representation is a re-presentation and so images and ideas we see on screen, in print or online are removed from the original object.  2) How does the example of Kate Middleton show the way different meanings can be created in the media?  There are many meanings. For example a photographer takes her picture and if it's an official picture Kate and the royal family will have to have given considerable thought as to the outfit she is wearing and other factors, even her facial expressions. It can also be represented by a photo editor as something else as they have the tools to ...

1) List the different people/groups represented in the trailer (men/women/Americans etc.) -French Men -American Women -American Men -Teenagers 2) For each group you identify, decide whether the representation is a dominant or alternative portrayal. Explain why you think this. Firstly, the white man represented in this trailer is a dominant representation as he is seen as the hero of the film saving those that need saving and being the main character. The teenagers are seen as weak and needing support which means it is a dominant representation. The antagonists being French is a dominant representation as the enemy in these type of films is usually not from somewhere abroad. 3) What stereotypes can you identify in the trailer?   The stereotype I see in this trailer is the girls being the damsel in distress needing to be saved by the main character who is almost always a man 4) Why might the Taken trailer...

1) Introduction to Media: 10 questions 2)  Media consumption audit 3)  Language: Reading an image - advert analyses 4)  Reception theory 5)  Semiotics: icons, indexes and symbols 6)  Genre: Factsheets and genre study questions 7)  Narrative: Factsheet questions 8)  Audience: classification - psychographics presentation notes 9)  October assessment learner response 10)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11)  Audience theory 2 - Bandura and Cohen - moral panic 12)  Audience theory: Media Effects factsheet 13)  Industries: Ownership and Control 14)  Industries: Hesmondhalgh - The Cultural Industries 15)  Industries: Public Service Broadcasting 16)  Industries: Regulation 17)  Industries: Brand Values and Lines of Appeal

Apple 1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal .  Through Dyer's lines of appeal the brand apple values could be rich lifestyles as this brand is associated with an upper/middle class brand as it is very pricey therefore it is common with rich lifestyles. Its main message would be to represent new technology. Apple would fit into many of Dyer's lines of appeal e.g., luxurious lifestyles, elite people or experts and successful careers. Apple is an inventive and imaginative brand coming across as an intelligent and modern business.  Apple fits into many of Dyer's lines of appeal, including successful careers and elite people. This brand is focused on quality   2) Distil the brand values into one sentence of no more than 10 words.  A revolutionary brand which changed modern technology 3) Sum up the brand in ONE word. Quality  Premier League 1) Sum up the brand values in 100 words, making reference to Dyer’s...

Ofcom report Read the first few pages of this  Ofcom report into Public Service Broadcasting in 2017 . 1) How does the report suggest that TV viewing is changing? People are viewing content in different ways e.g. Netflix and BBC IPlayer. Young adults watch a lot of non PSB content.  O nly 85% of the world are viewing pubic service broadcasting channels since the new generation are obsessed with digital media   2) What differences are highlighted between younger and older viewers?  Viewers aged 65+ watched an average of 5 hours and 44 minutes in 2016 wheras 16-24 year olds watched an average of 1 hour and 54 minutes in 2016 which is 43 minutes less than in 2012. 3) Does the report suggest audiences are satisfied with public service broadcasting TV channels? 78% of viewers of PSB channels claim to be satisfied with the broadcasting which shows that majority of audiences are satisfied with PSB TV channels 4) Public service broadcasting channels are a ...

1) What is regulation and why do media industries need to be regulated? System of regulation are required to provide rules and regulations to ensure that organisations operate fairly. In the media industry there are several regulatory bodies that exist to monitor the way industries work. 2) What is OFCOM responsible for? OFCOM is responsible for regulating television, radio, telephone services and certain aspects of the internet. OFCOM is also responsible for granting licences to TV and Radio stations and it is illegal to broadcast TV or Radio signals without a license from OFCOM. 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? The most important sections of the broadcasting code are: protecting the under eighteens, reporting of crime and impartiality of views. I think protection of the under eighteens is important as young people are more likely to try and replicate the behaviour and...

1) What does the term 'Cultural Industries' actually refer to? The term Cultural industries refers to the creation, production and distribution of products of a cultural or artistic nature. Cultural industries include television and film production, publishing music and crafts and design. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? Cultural industries are seen as adding value to society and people and as they are often focused on intellectual property, the cultural industries are very knowledge based and require a large number of people in their production.  3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? Industries are always developing new media products that challenge ideas relating to capitalism to continue to gain more of an audience. These are challenged by giving different outlooks subverting ideas relating to capitalism, inequalities and stere...