Brand values task 100-10-1
Apple
1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal.
Through Dyer's lines of appeal the brand apple values could be rich lifestyles as this brand is associated with an upper/middle class brand as it is very pricey therefore it is common with rich lifestyles. Its main message would be to represent new technology. Apple would fit into many of Dyer's lines of appeal e.g., luxurious lifestyles, elite people or experts and successful careers. Apple is an inventive and imaginative brand coming across as an intelligent and modern business. Apple fits into many of Dyer's lines of appeal, including successful careers and elite people. This brand is focused on quality
2) Distil the brand values into one sentence of no more than 10 words.
A revolutionary brand which changed modern technology
3) Sum up the brand in ONE word.
Quality
Premier League
1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal.The premier league values a range of different things. For example Dyer makes references to rich lifestyles which relates to the Premier League as the players live really wealthy lifestyles. Aspirations could also be one off the brand values because of how many children aspire to be like the players the watch in the Premier League. The preferred reading for this brand could be to show successful careers to motivate people to work hard and achieve your dreams. There is always a sense of unity amongst the fans because of the strong passion they have towards their teams as they have such a winners mentality.
2) To entertain and unite people around the world
3) Unity
JD
1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal.
JD attracts a young audience because they understand that the youth have power therefore connecting with them would be better for their growth. Their branding clearly promotes Dyes lines of appeal including successful careers as shown through their Christmas adverts which show successful people from all areas including sports and music. They also support art, culture and history. Their promotional displays talk about the culture within the UK and they want to be the UK's best known sports fashion retailers. JD has continued to grow even more and more throughout the years becoming the UK's number one trainer retailer store.
2) JD is about uplifting a different culture into society
3) Trend
1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal.
Through Dyer's lines of appeal the brand apple values could be rich lifestyles as this brand is associated with an upper/middle class brand as it is very pricey therefore it is common with rich lifestyles. Its main message would be to represent new technology. Apple would fit into many of Dyer's lines of appeal e.g., luxurious lifestyles, elite people or experts and successful careers. Apple is an inventive and imaginative brand coming across as an intelligent and modern business. Apple fits into many of Dyer's lines of appeal, including successful careers and elite people. This brand is focused on quality
2) Distil the brand values into one sentence of no more than 10 words.
A revolutionary brand which changed modern technology
3) Sum up the brand in ONE word.
Quality
Premier League
1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal.The premier league values a range of different things. For example Dyer makes references to rich lifestyles which relates to the Premier League as the players live really wealthy lifestyles. Aspirations could also be one off the brand values because of how many children aspire to be like the players the watch in the Premier League. The preferred reading for this brand could be to show successful careers to motivate people to work hard and achieve your dreams. There is always a sense of unity amongst the fans because of the strong passion they have towards their teams as they have such a winners mentality.
2) To entertain and unite people around the world
3) Unity
JD
1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal.
JD attracts a young audience because they understand that the youth have power therefore connecting with them would be better for their growth. Their branding clearly promotes Dyes lines of appeal including successful careers as shown through their Christmas adverts which show successful people from all areas including sports and music. They also support art, culture and history. Their promotional displays talk about the culture within the UK and they want to be the UK's best known sports fashion retailers. JD has continued to grow even more and more throughout the years becoming the UK's number one trainer retailer store.
2) JD is about uplifting a different culture into society
3) Trend
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