Oh Comely - Audience blog tasks
1) How does Oh Comely introduce itself?
Oh Comely is a powerful mix of words and pictures, stylishly presented and much loved by its readers. It provides an alternative to the ‘pile-it-high-sell-it-cheap’ aesthetic of mainstream magazines for young women, and this is why it has carved a loyal niche of fans. It is a breath of fresh air for a creative audience desperate to find something that speaks to them directly in an accessible, intelligent and interesting voice.
2) How do the print circulation/readership statistics for Oh Comely compare to Men's Health?
In comparison the print and circulation stats are lower than those of Men's Health, which shows how Men's Health is aimed to a more mainstream audience.
3) How is Oh Comely distributed to the audience? It is distributed to the audience through the use of stores like WHSmith
4) What do you think the target audience demographics for Oh Comely might be? Some details are provided by the magazine (e.g. average age 27) but make an educated guess on further demographic details.
I think the main target audience is from ages 21-35 and they are well educated as they probably attend university or have a degree. The magazine is very well polished and just tells you that it is made for upper classed people to read in their day to day lives.
5) What psychographic groups might be attracted to Oh Comely?
The psychographic groups that are attracted to Oh Comely would be reformers as they are those who want to change and make the world a more positive and accepting place for all types of people, which is shown in the Oh Comely magazine as we see the focus on body positivity, gender fluidity and so on.
6) What social class classification would you expect most Oh Comely readers to be? Why?
I expect the social class for Oh Comely to be AB because of the fact that it is a magazine aimed towards more educated and sophisticated people which this classification provides
7) What level of education would you expect for most Oh Comely readers? Why?
I expect for Oh Comely readers to be highly educated, for example being at university or already having gained a degree as it is a niche magazine that covers serious topics that must be looked at from a professional viewpoint
8) What audience pleasures are offered by Oh Comely?
Surveillance is one of the main audience pleasures provided as this magazine educates and informs its readers on a wide range of information to broaden their knowledge. The second audience pleasure is personal identity as they may see their lifestyle or viewpoints reflected through the magazine.
9) It has been suggested Oh Comely is a “magazine about people, their quirks and creativity rather than money and what it can buy”. How does the design and advertising content of Oh Comely support this view?
All the adverts used in the magazine all relate to what is presented in the magazine which keeps the audience immersed and focused. The design of the magazine also appeals to the audience as its simplicity but professionalism grabs the attention of the reader
10) Why do you think Oh Comely has been able to build a loyal audience of subscribers in the eight years since it launched? Think about audience demand, rival magazines and the overall media landscape in the digital age.
Oh Comely has managed to build and maintain a loyal fanbase due to their levels of loyalty and interaction. OC constantly interact with their audience to understand their opinions better, by doing this the audience feels inclined to stay loyal to the magazine because they realise how they actually care for their audience, instead of seeing them as a way to gain money
Oh Comely is a powerful mix of words and pictures, stylishly presented and much loved by its readers. It provides an alternative to the ‘pile-it-high-sell-it-cheap’ aesthetic of mainstream magazines for young women, and this is why it has carved a loyal niche of fans. It is a breath of fresh air for a creative audience desperate to find something that speaks to them directly in an accessible, intelligent and interesting voice.
2) How do the print circulation/readership statistics for Oh Comely compare to Men's Health?
In comparison the print and circulation stats are lower than those of Men's Health, which shows how Men's Health is aimed to a more mainstream audience.
3) How is Oh Comely distributed to the audience? It is distributed to the audience through the use of stores like WHSmith
4) What do you think the target audience demographics for Oh Comely might be? Some details are provided by the magazine (e.g. average age 27) but make an educated guess on further demographic details.
I think the main target audience is from ages 21-35 and they are well educated as they probably attend university or have a degree. The magazine is very well polished and just tells you that it is made for upper classed people to read in their day to day lives.
5) What psychographic groups might be attracted to Oh Comely?
The psychographic groups that are attracted to Oh Comely would be reformers as they are those who want to change and make the world a more positive and accepting place for all types of people, which is shown in the Oh Comely magazine as we see the focus on body positivity, gender fluidity and so on.
6) What social class classification would you expect most Oh Comely readers to be? Why?
I expect the social class for Oh Comely to be AB because of the fact that it is a magazine aimed towards more educated and sophisticated people which this classification provides
7) What level of education would you expect for most Oh Comely readers? Why?
I expect for Oh Comely readers to be highly educated, for example being at university or already having gained a degree as it is a niche magazine that covers serious topics that must be looked at from a professional viewpoint
8) What audience pleasures are offered by Oh Comely?
Surveillance is one of the main audience pleasures provided as this magazine educates and informs its readers on a wide range of information to broaden their knowledge. The second audience pleasure is personal identity as they may see their lifestyle or viewpoints reflected through the magazine.
9) It has been suggested Oh Comely is a “magazine about people, their quirks and creativity rather than money and what it can buy”. How does the design and advertising content of Oh Comely support this view?
All the adverts used in the magazine all relate to what is presented in the magazine which keeps the audience immersed and focused. The design of the magazine also appeals to the audience as its simplicity but professionalism grabs the attention of the reader
10) Why do you think Oh Comely has been able to build a loyal audience of subscribers in the eight years since it launched? Think about audience demand, rival magazines and the overall media landscape in the digital age.
Oh Comely has managed to build and maintain a loyal fanbase due to their levels of loyalty and interaction. OC constantly interact with their audience to understand their opinions better, by doing this the audience feels inclined to stay loyal to the magazine because they realise how they actually care for their audience, instead of seeing them as a way to gain money
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