Advertising assessment LR
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW- You make some very good points in places...there is clear potential here to reach much higher grades
EBI- Exam technique You must answer the question and remain focused on it
-Lack of media theory
-Lack of wider contexts see mark scheme for Q3 to see examples of this
2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
Q1-Brand logo- seif font, links to monochrome colour scheme, style, sophistication, tradition. Understated, placed in bottom left. Product not specified-about brand 'feel', aspiration rather than actual product details.
Q2- Representation of women in the score advert reflects the changing role of women in the 1960s to some extent. This is no longer the stereotypical 1950s housewife but still a reductive, exploitative, objectified representation of women.
Q3-Existence of Maybelline campaign reflects the changing face of masculinity. Gutierrez a digital influencer selected due to his popularity so this is audience driven change. Suggests in younger genertion at least masculinity is not in crisis.
3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment?
6
4) Look at your answer and the mark scheme for Question 1. What aspect of technical film language (camerawork, mise-en-scene etc.) or advertising persuasive techniques do you need to revise to improve your response to this kind of question in future?
For my answer to question 1 I need to analyse deeper instead of picking out the most basic and blatant points. I should've talked about the logo and the colour scheme as they are important aspects of a poster as they can tell you a lot about it, for example, what type of audience it is aimed at.
5) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?
I need to revise the historical context for the Score advert in order to get a better understanding of the text to improve my analysing skills. For the cultural context I believe I need to study it in much more detail as it wasn't sufficient enough.
6) Now look over your mark, teacher comments and the mark scheme for Question 3 - the 20 mark essay question on David Gauntlett and masculinity 'in crisis'. Write a completely new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples/textual analysis from the Advertising CSPs.
In the last 20 years there hasn't been much change in society as it is still quite patriarchal with men holding a lot of power over women even though women are constantly protesting for their rights. This reinforces the reoccurring stereotype of men being superior over women and shows how masculinity is not in crisis at all because of how men constantly abuse their power over women to get what the want and do what they want. Although it can also be argued that masculinity is in crisis as the increase in equality is having a harsh effect on men as women are beginning to close the pay gap between the genders, especially because of how women outperform men at every level of education.
WWW- You make some very good points in places...there is clear potential here to reach much higher grades
EBI- Exam technique You must answer the question and remain focused on it
-Lack of media theory
-Lack of wider contexts see mark scheme for Q3 to see examples of this
2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
Q1-Brand logo- seif font, links to monochrome colour scheme, style, sophistication, tradition. Understated, placed in bottom left. Product not specified-about brand 'feel', aspiration rather than actual product details.
Q2- Representation of women in the score advert reflects the changing role of women in the 1960s to some extent. This is no longer the stereotypical 1950s housewife but still a reductive, exploitative, objectified representation of women.
Q3-Existence of Maybelline campaign reflects the changing face of masculinity. Gutierrez a digital influencer selected due to his popularity so this is audience driven change. Suggests in younger genertion at least masculinity is not in crisis.
3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment?
6
4) Look at your answer and the mark scheme for Question 1. What aspect of technical film language (camerawork, mise-en-scene etc.) or advertising persuasive techniques do you need to revise to improve your response to this kind of question in future?
For my answer to question 1 I need to analyse deeper instead of picking out the most basic and blatant points. I should've talked about the logo and the colour scheme as they are important aspects of a poster as they can tell you a lot about it, for example, what type of audience it is aimed at.
5) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?
I need to revise the historical context for the Score advert in order to get a better understanding of the text to improve my analysing skills. For the cultural context I believe I need to study it in much more detail as it wasn't sufficient enough.
6) Now look over your mark, teacher comments and the mark scheme for Question 3 - the 20 mark essay question on David Gauntlett and masculinity 'in crisis'. Write a completely new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples/textual analysis from the Advertising CSPs.
In the last 20 years there hasn't been much change in society as it is still quite patriarchal with men holding a lot of power over women even though women are constantly protesting for their rights. This reinforces the reoccurring stereotype of men being superior over women and shows how masculinity is not in crisis at all because of how men constantly abuse their power over women to get what the want and do what they want. Although it can also be argued that masculinity is in crisis as the increase in equality is having a harsh effect on men as women are beginning to close the pay gap between the genders, especially because of how women outperform men at every level of education.
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