Daily Mail case study: Blog tasks
1) What is the front page story on the 31 January 2020 edition of the Daily Mail and how is it presented?
The front page story focuses on Brexit and how 'At 11pm our proud nation finally leaves the EU-still a friend of Europe, but free and independent once more after 47 years. Now, on this momentous day, we saute...A NEW DAWN FOR BRITAIN'. It is presented as a huge momentous occasion for Britain which we should all celebrate when in reality many people are displeased with this and are aiming a lot of hate towards those who are pro-brexit.
2) From your analysis in class, what other stories and topics are covered in this edition of the Daily Mail? Address the following pages:
The page design features the country's flag showing how the DailyMail hold their British identity very closely and are proud to showcase it. The page design itself is very simple and doesn't feature anything to drastic as they know they can bring in readers very easily. They use a very block-like font in order to attract more readers as they will be more intrigued by what the newspaper is about.
4) Narrative: How is narrative used in this edition of the Daily Mail? Look at the selection of news: is there an ongoing narrative? How is narrative created by the paper to engage an audience?
On the front page is reads 'A NEW DAWN FOR BRITAIN', this shows how proud they are to be having this 'momentous occasion and are taking a lot of pride in it as they want to now be seen as independent. This connotes to their right wing ideologies. Throughout the paper there is an ongoing narrative of Brexit and everything that is set in place and what will happen, informing their readers on all Brexit and EU related news.
5) Ideology and audience: What ideologies are present in the newspaper? Is the audience positioned to respond to stories in a certain way?
The most present ideology is obviously Conservative right-wing as it is what The Daily Mail are in most support of as they identify s a Conservaitv newspaper. By talking about leaving the EU in such a positive way the audience are positioned to respond in the same manner as the newspaper and hold this right-wing ideologies within as well.
Factsheet 175 - Case Study: The Daily Mail (Part 1)
Read Media Factsheet 175: Case Study: The Daily Mail (Part 1) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets
1) Note down three bullet points from the history of the Daily Mail.
2) What news content features in the Daily Mail?
The news content featured in The Daily Mail consists of both hard and soft news. Topics such as Brexit, the EU and The British Monarchy make regular appearances in the paper.
3) What is the Daily Mail’s mode of address?
The Daily Mail's mode of address is usually made up of simple language including minimal complex sentences. By using a direct mode of address it establishes a strong relationship between the reader and the institution (Daily Mail).
4) What techniques of persuasion does the Daily Mail use to attract and retain readers?
Practical Techniques:
5) What is the Daily Mail’s editorial stance?
The Daily Mail's editorial stance is Conservitave. This is most evident through a statistic which states 81% of participants believed that The Daily Mail was right wing. They are also known to show criticism towards the Labour party.
6) Read this YouGov article on British newspapers and their political stance. Where does the Daily Mail fit in the overall picture of UK newspapers?
This shows how the Daily Mail is seen as extremely right-wing
7) What is the Daily Mail’s view of the BBC? What are the possible reasons for this?
The Daily Mail are rather critical and less supporting of the BBC as they are viewed to be very left wing which completely goes against DailyMail's ideologies.
8) Why are Richard Littlejohn and Jan Moir controversial columnists? You'll need to Google this to find out more and research.
Jan Moir is a British newspaper columnist, she works for the Daily Mail and several of her articles have provoked widespred criticism. One of which is an article about Stephen Gately that disputed his official cause of death and linked his death to his sexuality. Richard Littlejohn is well known for his extremist right wing viewpoints and perspectives, for example his arguments against transgenders and his homophobic views.
Factsheet 177 - Case Study: The Daily Mail (Part 2)
Now read Media Factsheet 177: Case Study: The Daily Mail (Part 2) and complete the following questions/tasks.
1) How did the launch of the Daily Mail change the UK newspaper industry?
The Daily Mail created the idea of having 'shorter, bite-sized' articles in magazine-style digest. By doing this articles were able to remain shorter and a lot more spaced out on the page so it wasn't too compact, making everything easier to read and understand.
2) What is the 'inverted pyramid of journalism' and why was it important in the way the Daily Mail presented news?
The inverted pyramid of journalism was a concept which made sure that the most important news stories were available in the newspaper, this method was exercised in order to make sure that the most popular stories had full coverage meaning they would bring in a larger audience.
3) What company owns the Daily Mail? What other newspapers, websites and brands do they own?
The Daily Mail is owned by the DMGT (Daily Mail and General Trust PLC). The other newspapers, websites and brands they own are:
4) Between 1992 and 2018 the Daily Mail editor was Paul Dacre. What does the extract from Dacre’s speech on the freedom of the press tell us about his ideological position?
Dacre believes in the freedom of he press showing his right-wing ideological position.
5) What is Dacre’s view on BBC news?
Paul Dacre states "the Corporation is simply too big and too powerful. It is destroying media plurality in Britain and in its place imposing a liberal, leftish, mono culture that is destroying free and open debate in Britain". This shows how he belives the BBC is too powerful and a threat to other newspapers.
6) Look at the right-hand side of page 4. Why is the editor of a newspaper so important?
The editor of a newspaper is important due to the fact that the way information is presented will have a major impact on the circulation and the revenue that the newspaper generates, determining its success.
7) Why did Guardian journalist Tim Adams describe Dacre as the most dangerous man in Britain? What example stories does Adams refer to?
He describes Dacre as the most dangerous man in Britain due to the massive impact The Daily Mail had during the Brexit campaigns. He was constantly influencing people to leave the EU. Additionally, The Daily Mail posted multiple stories leading people to believe that remaining would cause more immigrants to enter Britain.
8) How does the Daily Mail cover the issue of immigration? What representations are created in this coverage?
The Daily Mail covers the issue of immigration in an extremely negative way as they portray immigrants as 'antagonist' as if they were villains only coming to cause problems within society. The Daily Mail state immigrants 'sparked' the housing crisis and that immigration is the reason for problems in Britain.
9) How did the Daily Mail cover the murder of MP Jo Cox?
The Daily Mail showed no sympathy towards her and downplayed the killing by calling the murderer a "loner with a history of mental illness", showing how they are trying to justify this murder. Jo Cox was known for her pro-immigration views so this could be the reason why The Daily Mail took this negative approach.
10) What was Dacre’s position on Brexit?
Paul Dacre position on Brexit seems to be 'pro-Brexit' as he states, “I am quite clearly in favour of a common market but I am not in favour of a federal Europe. Nor is the Daily Mail.”
The front page story focuses on Brexit and how 'At 11pm our proud nation finally leaves the EU-still a friend of Europe, but free and independent once more after 47 years. Now, on this momentous day, we saute...A NEW DAWN FOR BRITAIN'. It is presented as a huge momentous occasion for Britain which we should all celebrate when in reality many people are displeased with this and are aiming a lot of hate towards those who are pro-brexit.
2) From your analysis in class, what other stories and topics are covered in this edition of the Daily Mail? Address the following pages:
- Page 2-3: Boris Johnson talking about getting the Brexit deal done and 'a new dawn for Britain'.
- Page 4-5: On page 4 we see the advertisement of Mailplus as we see TheDailyMail changing in order to adapt to the digital age by putting their newspapers onine. On page 5 we see more talk about leaving the EU.
- Pages 6-7: Continuation about things related to Brexit. New Chapter in history of the UK - a nation in search of its identity. The PM bypasses media to film speech in house.
- Page 8-9
- Pages 38-39
The page design features the country's flag showing how the DailyMail hold their British identity very closely and are proud to showcase it. The page design itself is very simple and doesn't feature anything to drastic as they know they can bring in readers very easily. They use a very block-like font in order to attract more readers as they will be more intrigued by what the newspaper is about.
4) Narrative: How is narrative used in this edition of the Daily Mail? Look at the selection of news: is there an ongoing narrative? How is narrative created by the paper to engage an audience?
On the front page is reads 'A NEW DAWN FOR BRITAIN', this shows how proud they are to be having this 'momentous occasion and are taking a lot of pride in it as they want to now be seen as independent. This connotes to their right wing ideologies. Throughout the paper there is an ongoing narrative of Brexit and everything that is set in place and what will happen, informing their readers on all Brexit and EU related news.
5) Ideology and audience: What ideologies are present in the newspaper? Is the audience positioned to respond to stories in a certain way?
The most present ideology is obviously Conservative right-wing as it is what The Daily Mail are in most support of as they identify s a Conservaitv newspaper. By talking about leaving the EU in such a positive way the audience are positioned to respond in the same manner as the newspaper and hold this right-wing ideologies within as well.
Factsheet 175 - Case Study: The Daily Mail (Part 1)
Read Media Factsheet 175: Case Study: The Daily Mail (Part 1) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets
1) Note down three bullet points from the history of the Daily Mail.
- The Daily Mail was established in 1896 by Alfred Harmsworth, a man responsible for the rise of the popular press and also introduced a new style of journalism
- The Daily Mail wasbased on the American style of journalism/reporting and was much more concise
- The Daily Mail reflected the societal changes of the time
2) What news content features in the Daily Mail?
The news content featured in The Daily Mail consists of both hard and soft news. Topics such as Brexit, the EU and The British Monarchy make regular appearances in the paper.
3) What is the Daily Mail’s mode of address?
The Daily Mail's mode of address is usually made up of simple language including minimal complex sentences. By using a direct mode of address it establishes a strong relationship between the reader and the institution (Daily Mail).
4) What techniques of persuasion does the Daily Mail use to attract and retain readers?
Practical Techniques:
- Bribery
- Newness
- Longevity
- Hyperbole
- Repetition
- Comforting
Association Techniques:
- Humour
- Celebrity endorsements
- Experts
5) What is the Daily Mail’s editorial stance?
The Daily Mail's editorial stance is Conservitave. This is most evident through a statistic which states 81% of participants believed that The Daily Mail was right wing. They are also known to show criticism towards the Labour party.
6) Read this YouGov article on British newspapers and their political stance. Where does the Daily Mail fit in the overall picture of UK newspapers?
This shows how the Daily Mail is seen as extremely right-wing7) What is the Daily Mail’s view of the BBC? What are the possible reasons for this?
The Daily Mail are rather critical and less supporting of the BBC as they are viewed to be very left wing which completely goes against DailyMail's ideologies.
8) Why are Richard Littlejohn and Jan Moir controversial columnists? You'll need to Google this to find out more and research.
Jan Moir is a British newspaper columnist, she works for the Daily Mail and several of her articles have provoked widespred criticism. One of which is an article about Stephen Gately that disputed his official cause of death and linked his death to his sexuality. Richard Littlejohn is well known for his extremist right wing viewpoints and perspectives, for example his arguments against transgenders and his homophobic views.
Factsheet 177 - Case Study: The Daily Mail (Part 2)
Now read Media Factsheet 177: Case Study: The Daily Mail (Part 2) and complete the following questions/tasks.
1) How did the launch of the Daily Mail change the UK newspaper industry?
The Daily Mail created the idea of having 'shorter, bite-sized' articles in magazine-style digest. By doing this articles were able to remain shorter and a lot more spaced out on the page so it wasn't too compact, making everything easier to read and understand.
2) What is the 'inverted pyramid of journalism' and why was it important in the way the Daily Mail presented news?
The inverted pyramid of journalism was a concept which made sure that the most important news stories were available in the newspaper, this method was exercised in order to make sure that the most popular stories had full coverage meaning they would bring in a larger audience.
3) What company owns the Daily Mail? What other newspapers, websites and brands do they own?
The Daily Mail is owned by the DMGT (Daily Mail and General Trust PLC). The other newspapers, websites and brands they own are:
- Mail on Sunday
- Mail Online & Mail Plus
- Metro & metro.co.uk
- Mail Today & Mail Travel
- Wowcher
- Jobsite
- This is Money
4) Between 1992 and 2018 the Daily Mail editor was Paul Dacre. What does the extract from Dacre’s speech on the freedom of the press tell us about his ideological position?
Dacre believes in the freedom of he press showing his right-wing ideological position.
5) What is Dacre’s view on BBC news?
Paul Dacre states "the Corporation is simply too big and too powerful. It is destroying media plurality in Britain and in its place imposing a liberal, leftish, mono culture that is destroying free and open debate in Britain". This shows how he belives the BBC is too powerful and a threat to other newspapers.
6) Look at the right-hand side of page 4. Why is the editor of a newspaper so important?
The editor of a newspaper is important due to the fact that the way information is presented will have a major impact on the circulation and the revenue that the newspaper generates, determining its success.
7) Why did Guardian journalist Tim Adams describe Dacre as the most dangerous man in Britain? What example stories does Adams refer to?
He describes Dacre as the most dangerous man in Britain due to the massive impact The Daily Mail had during the Brexit campaigns. He was constantly influencing people to leave the EU. Additionally, The Daily Mail posted multiple stories leading people to believe that remaining would cause more immigrants to enter Britain.
8) How does the Daily Mail cover the issue of immigration? What representations are created in this coverage?
The Daily Mail covers the issue of immigration in an extremely negative way as they portray immigrants as 'antagonist' as if they were villains only coming to cause problems within society. The Daily Mail state immigrants 'sparked' the housing crisis and that immigration is the reason for problems in Britain.
9) How did the Daily Mail cover the murder of MP Jo Cox?
The Daily Mail showed no sympathy towards her and downplayed the killing by calling the murderer a "loner with a history of mental illness", showing how they are trying to justify this murder. Jo Cox was known for her pro-immigration views so this could be the reason why The Daily Mail took this negative approach.
10) What was Dacre’s position on Brexit?
Paul Dacre position on Brexit seems to be 'pro-Brexit' as he states, “I am quite clearly in favour of a common market but I am not in favour of a federal Europe. Nor is the Daily Mail.”
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